Content & Research:
Content Research, Trend Research, Audience Research, Content Ideation, Bilingual Writing, Information Synthesis.
PORTFOLIO
VIDEO CONTENT CREATOR
MAI TRÂM ANH
02 / A LITTLE ABOUT ME
MAI TRÂM ANH
VIDEO CONTENT CREATOR
I’m an International Studies graduate with experience in market research, international client communication, bilingual writing and media activities. I’m interested in developing ideas for short-form social content and understanding its audience. My work has involved international markets and collaboration across teams.
EDUCATION
University of Foreign Language Studies - The University of Da Nang (UFLS) 07/2021 - 07/2025 Bachelor of International Studies GPA: Excellent (3.69/ 4.0)
03 / CREATIVE TOOLKIT
SKILLS
Social Content:
Short-form Content, Script & Storyboard Development, TikTok/Reels Content Research.
Coordination:
Cross-functional Collaboration, Content Planning, Time Management
Tools:
WORK EXPERIENCE
04/2026 - Present
Politetech Software
Business Development Executive
Scope of Work
Conduct market research and gather client insights across international markets. Coordinate with internal teams to develop tailored communication and proposals based on client needs.
10/2025 - 04/2026
ManNet (LTS Group)
Business Development Executive
Scope of Work
Conducted international market and prospect research to identify target audiences and potential clients. Communicated with international prospects to understand needs and market expectations.
02/2025 - 06/2025
Department of Foreign Affairs of Da Nang City
Intern at the Consular & Overseas Vietnamese Division
Scope of Work
Researched official materials and developed bilingual news content for the Department’s website. Supported communication, content preparation, and coordination for international activities.
Key Achievements
Published 13 bilingual articles on the Department’s official website. Supported a city-level exhibition and coordinated reception activities for Lao and Japanese delegations.
RESEARCH & ACADEMIC PROJECTS
Vietnam - European Union (EU) Development Cooperation Relations in the 2010 - 2024 Period
Prospects and Challenges for Vietnam in Resolving the South China Sea Issue under the Impact of the Vietnam - United States Comprehensive Strategic Partnership
The Impact of the EU-Vietnam Free Trade Agreement (EVFTA) on Import and Export in Vietnam - European Union
ACTIVITIES
Media Team
International Relations Club (IR Club)
Researched and summarized materials to develop content ideas for club media channels. Developed visual content ideas and supported media planning for campaigns and events. Coordinated with content and event teams to deliver communication materials.
HUGO English Club
Leader TeamDeveloped concepts and planned academic activities, competitions, and member engagement programs. Coordinated team members and event execution from planning to delivery.
Youth Dialogue in Da Nang
SupporterSupported event planning, coordination, and on-site program execution.
CERTIFICATIONS
Microsoft Office Specialist (Word, Excel) C1 VSTEP
CASE STUDY 01
case
Books / Lifestyle - Yêu những điều không hoàn hảoabout the project:
I created this personal video concept around Yêu những điều không hoàn hảo. A quiet everyday moment introduces the book’s message: pause, accept our imperfections and be kinder to ourselves.
The concept is for young adults dealing with daily pressure who find comfort in reading.
Personal Concept Project · Social Video
goals:
- Introduce the book through a relatable emotional moment.
- Encourage curiosity about its message of self-acceptance.
- Leave viewers with one thought: we deserve kindness, even when we feel imperfect.
my role:
I developed the concept, narrative and script, connecting an everyday situation to the book’s message and defining the visual direction.
CASE STUDY 02
case
W.DRESSROOM No.97about the project:
I created this personal short-form ad concept for W.DRESSROOM No.97 April Cotton. The visuals draw on its scent profile. Lily of the valley is the main image, with fresh lemon and flowing white cotton conveying freshness and softness.
The concept is for social media viewers who enjoy fragrance, lifestyle and aesthetic product content.
Personal Concept Project · AI-assisted Visual Production
goals:
- Capture attention through striking floral imagery and concise storytelling.
- Communicate freshness and softness through color, texture and motion.
- Keep No.97 recognizable through clear product-focused shots.
my role:
I developed the concept, script, storyboard and AI prompts. In Google Flow, I created the visuals and motion clips, then refined camera movement, continuity between scenes and transitions.
WORKFLOW PROCESS
My process for creating short-form content, from the brief to delivery and review.
Step 1: Brief & goals
I confirm the objective, audience, platform, message and timeline, along with deliverables and how success will be measured.
Step 2: Audience & brand
I review the brand’s voice and visual identity, along with audience needs. Trends, competitors and references help me find a suitable angle.
Step 3: Concept & script
I develop the hook, story and call to action. A moodboard, script and shot list guide the visuals, pacing and message.
Step 4: Production
I capture footage, B-roll and voiceover. For AI visuals, I check accuracy, consistency and fit with the concept.
Step 5: Post-production
I edit for a strong opening and clear pacing, refine captions, sound and colour, and check readability, continuity and the viewing experience on mobile.
Step 6: Delivery & review
I apply feedback, export the video and prepare its cover and caption. After publishing, I review retention and engagement to improve future videos.
results
AI workflows for content production
- 01Codex
Script
Develop the story and script.
- 02Codex
Scene prompts
Turn the script into a prompt for each scene.
- 03Google Flow
Scene images
Create characters, settings and scene visuals.
- 04Google Flow
Scene clips
Animate each scene from the generated images.
- 05CapCut
Final edit
Connect clips; add effects, text and music.
15-30s video
portfolio video content creator
Tiktok/ Personal Content
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